My 3 favourite things! Food, Montreal, and Search Engine Marketing.
Montreal is renowned for its restaurants, where the aroma of poutine wafts through the streets and the culinary scene is as diverse as its multicultural population. Local businesses thrive on a unique blend of tradition, innovation, and community spirit. For a Montreal-based business, particularly in the vibrant restaurant industry, standing out amidst the competition requires more than just serving up delectable dishes—it demands strategic utilization of digital platforms like Google Local Business Search and Business Profiles.
Here’s the good and the bad:
Montreal’s reputation as a culinary hub precedes itself. From iconic smoked meat sandwiches at Schwartz’s to the creative gastronomy of cutting-edge bistros. With a multitude of dining options available, establishing a distinctive presence is essential for businesses aiming to thrive in this gastronomic paradise.
Reading back on that romantic intro, it may seem as though that version of the Montreal foodie scene is based on past optimism. It’s hard not to notice the decline in both travelers and local diners, due to the various shifts in the market in more recent times. While we wait to see what happens in the future, one thing is for sure, now is a better time than ever to focus on your local search optimization.
Optimizing Your Restaurant
for Google Local Business Search
In a city where residents rely heavily on word-of-mouth recommendations from friends, family, and colleagues, optimizing visibility on Google Local Business Search can significantly enhance a business’s reach and reputation. According to recent statistics, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, while 28% of those searches result in a purchase. Stats aside, at the moment a recommendation from a trusted foodie source goes much further than it used to as price points and quality of food and service has been a relatively consistent topic of discussion these days when talking about Montreal restaurants.
There are 2 distinct factors that are helping or hurting restaurants now more than ever.
- The decline in customer service
With help hard to find and training time at a premium, many businesses are getting this one wrong. This will result in negative reviews and one-time visits. I’ll discuss reviews more below.
2. Outdated restaurant information
Either menus have changed, prices and especially business hours, resulting in unanswered phones to the restaurant or people showing up in person when the business is closed. Customers will check Google business profile results among anything else when it comes to hours. Avoid this frustration, I’ve seen several reviews lately related specifically to a location being closed when Google says it’s open.
By ensuring accurate and up-to-date information on their Google Business Profile—including address, contact details, hours of operation, and a compelling description—Montreal businesses can effectively attract both locals and tourists seeking culinary adventures. Additionally, leveraging keywords relevant to Montreal’s unique food culture, such as “poutine,” “bagels,” or “Maple syrup-infused dishes,” can boost search visibility and resonate with potential customers seeking authentic local experiences.
Handle and respond to Reviews
In a city where discerning diners prioritize quality and authenticity, stellar customer service and positive reviews can serve as powerful differentiators. Montrealers take pride in supporting local businesses that prioritize customer satisfaction and culinary excellence, making reputation management a crucial aspect of success.
According to research, 82% of consumers read online reviews for local businesses, with 52% trusting them as much as personal recommendations. By actively encouraging satisfied diners to leave glowing reviews on their Google Business Profile, Montreal restaurants can enhance their credibility and attract a loyal following. Moreover, promptly addressing any negative feedback demonstrates a commitment to continuous improvement and fosters trust within the community.
If you’re interested in how to respond to reviews, Google has a great article on how they recommend you do it.
Capitalizing on Montreal’s Social Fabric
Montreal’s close-knit social networks and vibrant cultural scene provide ample opportunities for businesses to engage with the local community beyond the digital realm. From sponsoring food festivals and cultural events to collaborating with influencers and food bloggers, forging meaningful connections can amplify a restaurant’s visibility and reputation.
Moreover, tapping into Montreal’s rich tapestry of cultural diversity—whether through menu offerings inspired by international cuisines or partnerships with local artisans and suppliers—can resonate deeply with residents who celebrate the city’s multicultural heritage.
A strong following with good customer service and great photos will push you ahead of many of the other restaurants that have neglected diners on local search engines, as well as social media platforms.
Check out the Google Business Profile community for more insights.
