Trust me when I say this – A technical SEO website audit should be performed the moment your website is “completed” and ready for launch. A properly conducted SEO audit will uncover critical errors in your websites structure, formatting, and page speed, which may be hindering you from ranking in SERPs with any measure of success.
Google and other search engines will penalize websites that don’t adhere to certain standards and best practices, therefore it’s important that your website sends a clear message about its usefulness and intent. Search engines also care about the user experience, a lot.
But here’s the catch: it’s not just about sprinkling a few keywords here and there and calling it a day. Nope, ranking high in search engines involves a lot more behind-the-scenes work, especially when it comes to the technical stuff.
Let’s talk numbers. Did you know that more than half of all website traffic comes from organic searches? Yep, that’s right—over 50%! And guess what? If your website takes more than a few seconds to load, you’re waving goodbye to potential customers faster than you can say “click.” Studies show that nearly half of users bounce off a site that’s slower than molasses. That’s why optimizing your site’s speed isn’t just about keeping users happy—it’s about keeping Google happy too.
Oh, and speaking of Google, they’ve gone all-in on mobile. More people search on their phones than on desktops these days, and Google knows it. That’s why they’ve shifted to mobile-first indexing, meaning they look at your mobile site first when deciding where to rank you. If your site isn’t mobile-friendly, you’re missing out big time.
But it’s not just about speed and mobile-friendliness. Your website could be riddled with broken links, inaccessible pages, and other technical hiccups that make it a nightmare for search engines to navigate. Imagine trying to find your way through a maze with dead ends and blocked paths—that’s how search engine crawlers feel when they encounter these issues on your site.
Then there are the on-page errors, like missing title tags, duplicate meta descriptions, and broken URLs. These might seem insignificant, but they can seriously drag down your search engine ranking. You’re trying to rank your website for keywords that can convert visitors to customers without providing the best website experience—not gonna happen.
Then there are the on-page errors, like missing title tags, duplicate meta descriptions, and broken URLs. These might seem insignificant, but they can seriously drag down your search engine ranking. You’re trying to rank your website for keywords that can convert visitors to customers without providing the best website experience—not gonna happen.
So, what’s the solution? By now I think you’ve figured it out, a technical SEO audit, that’s what. Think of it as a check-up for your website, where experts comb through every nook and cranny to uncover any issues that might be holding you back. It’s like giving your site a tune-up so it can zoom past the competition in the race to the top of the search results.
Bottom line
Before getting overly excited about your websites visibility, backlinks and keyword rankings, make sure you’ve taken care of the technical stuff. Trust me, starting with a clean bill of health will save you the headaches of penalty removal and ultimately your website—will thank you for it.
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